Scalable BWS Service for Hybrid DMB Data Broadcasting

The BWS (broadcast website) data broadcasting service for terrestrial DMB (digital multimedia broadcasting) has a great advantage that it can provide a website like service through broadcast without web traffic to a plurality of receiving terminals. However, the value of BWS has not been recognized due to the development of mobile communication technology and changes in the environment, where mobile web services through smart devices such as smart phones and pads are common. Recently, various hybrid service technologies provided through hybrid broadcasting, a fusion of broadcasting and communications, have been developed. In this paper, we propose a scalable BWS dividing the hierarchy of BWS into transmission layers and present its application for hybrid DMB data broadcasting services.