The Research of Big Data Management Capability on the E-commerce of Cultural Industry

With the application and development of new network technologies such as cloud computing and mobile Internet, the generation and flow of massive data has become the norm. Data management, as the basis of the development of E-commerce, provides technical support for the daily operation of E-commerce economic unit. Its quality directly affects the success or failure of E-commerce. Based on a series of problems existing in the current E-commerce activities in the cultural industry, this paper analyzes and studies the innovative modes of different E-commerce applications, explores the transformation from management concepts to new management methods, and summarizes the application value of data-driven management.