Mobile Agent Based Trust Management Framework using Fuzzy Logic in B2C E-Business Environment

Trust is a major factor for the success of any business. The need for trust is no longer an option but a necessity when it comes to e-business environment since there are no direct person to person interactions. One way to evaluate the trustworthiness of a vendor is through feedbacks. As each customer interacting in an e-business environment has different perceptions and choice, the general feedback systems fail to meet their requirements. The general systems are more prone to attacks by malicious vendors, who provide fake feedbacks and use other tactics to build a high reputation and continue to be dishonest. Here we propose an architecture where customers can collect feedback through the system using agents. Trust calculation is done using three methods, one using direct method and the second using the fuzzy logic and the third implementing feedback mechanisms using agents. Thus, these methods ensure customers with more freedom and trust to carry out their transactions.