The Role of Sustainable Consumption as Mediating on Technical Innovation and Competitive Advantage; case study on SMEs in Pandemic Era

This examination means to decide how the role sustainable consumption in mediating the relationship of technical innovation to competitive advantage. The area for this exploration held in Denpasar. The quantity of tests taken is 100 small medium enterprise (SMEs), with a likelihood inspecting methods are basic irregular examining. Information examination in this investigation utilized the Partial Least Square (PLS) approach. PLS is a condition model for Structural Equation Modeling (SEM) in view of parts or variations. This examination is to get results which expressed that the Technical Innovation has a positive and significant effect on Sustainable Consumption. Technical Innovation has a positive and significant effect on Competitive Advantage. Sustainable Consumption has a positive and significant effect on Competitive Advantage. Sustainable Consumption mediates the relationship between Technical Innovation and Competitive Advantage.