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THE EFFECTS OF WEBPAGE COLOR ON LENDERS’ DECISIONS IN ONLINE P2P LENDING: A CONSTRUAL LEVEL THEORY PERSPECTIV
THE EFFECTS OF WEBPAGE COLOR ON LENDERS’ DECISIONS IN ONLINE P2P LENDING: A CONSTRUAL LEVEL THEORY PERSPECTIV
2016
Qin-Fang Luo
Shun-cai
Keywords:
Knowledge management
Marketing
Web page
Computer science
Construal level theory
Correction
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