The Rhetorical Strategies of News Narrative in News Broadcast——With Anhui News Broadcast and CCTV News Broadcast as Examples

As a special news program,The News Broadcast possesses an utmost prestige in Chinese media.Its apparent objective narrative conveys the governmental administrative conception and the public ideology.In practice,The News Broadcast narratives usually express the political authorative voice by means of subject selection,with an emphasis on the positive main stream trends.In addition to political authorative,the traditional rhetorical authoratives concerning personality,profession and experience are also the resort of improving the discoursal effect in persuasion.Experiential authorative is particularly popular in the topical news column.