CONSIDERACIONES TEÓRICAS SOBRE LA MASIFICACIÓN DEL DEPORTE EN EL CONTEXTO UNIVERSITARIO

Sports practice in university institutions worldwide, not only offer health guarantee and participation in sports events of students, But also allows them to have greater visibility, position and competition in international rankings; A criterion favorably assessed by governments in many countries, who allocate economic and financial resources, for the sustainability of the results. The article reflects on the theoretical considerations that underpin the sports massification in the university and its peculiarities in Ecuador. Key words. University, sports massification, sports practice