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Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices
Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices
2020
Wang Junqi
J. R. Braunstein-Minkove
T A Baker
Li Bo
James J. Zhang
Keywords:
Advertising
Self-image
Psychology
american football
self perception
Consumer behaviour
Correction
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