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Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB)
Defining Brand Identity Through a Kansei-Experience Approach, the Creation of the Experience Framework Boards (EFB)
2016
Daniel Esquivel Elizondo
Carole Bouchard
Carole Favart
Keywords:
Knowledge management
Kansei
Engineering
brand identity
Correction
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