N KONTEKSTUELE TEORIE VAN ENTREPRENEURSKAP

A contextual theory of entrepreneurship. Industrial psychologists studying the domain of entrepreneurship tend to focus on the independent variables that predispose entrepreneurial behaviour. The challenge, therefore, was to give expression to the nature of entrepreneurship (as dependant variable) from an industrial psychological perspective. This was done by means of the development of a contextual theory of entrepreneurship. Firstly, the fundamental actions were identified that would give expression to the contextual process of entrepreneurship, after which form was given to its structure. This structure was utilised putting in place a typology of entrepreneurship. The geometric characteristics of the structure were explained. Possibilities for application as well as directions for entrepreneurship development, suggested by the theory were discussed.