An Architecture to Integrate Experimentation into the Software Development Infrastructure

Available platforms for online controlled experimentation primarily focus on the technical execution of experiments and are isolated from the remaining software development infrastructure. The platform-independent experimentation infrastructure separates the experiment definition from its execution and focuses on the experimentation process. However, it is still not integrated into the remaining infrastructure. In this paper, we extend the platform-independent experimentation infrastructure about interfaces to ease its integration into the software development infrastructure. The proposed solution is evaluated using a mixed-method research design to assess its usefulness, ease of use, strengths, and weaknesses. The results indicate that the proposed solution represents an adaptable, platform-independent, and cross-domain experimentation infrastructure that is perceived to be easy to use and useful.