Investment priorities of northeast Indian SMEs family business entrepreneurs based on BOCR aspects
2021
The study proposed a multi-criterion decision model from benefit, opportunity, cost, risk aspects of
SME family business to develop logical investment priorities for northeast Indian family
entrepreneurs. The data was collected from 368 northeast entrepreneurs and analytical hierarchy
process was applied to develop weights and priorities of every criteria and sub-criteria. The study
found employment opportunity; business growth; reputation; stability and succession planning as top
priorities. The findings provide heuristic judgment for entrepreneurs and infer to entrepreneurs while
taking strategic investment decisions and also to local governments, policymakers, and industrialists.
Further, the limitations and research directions were presented.
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