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Dancing with a giant: The effect of Wal-Mart's entry into the U.K. on European retailing
Dancing with a giant: The effect of Wal-Mart's entry into the U.K. on European retailing
2006
Katrijn Gielens
Linda Van de Gucht
Jan-Benedict E. M. Steenkamp
Marnik Dekimpe
Keywords:
Marketing
Advertising
Business
Event study
Commerce
Correction
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