The social sciences and the web: From ‘Lurking’ to interdisciplinary ‘Big Data’ research

‘Big data’ is an area of growing research interest within sociology and numerous other disciplines. The rapid development of social media platforms and other web resources offer a vast and readily accessible repository of data associated with participants’ activities, attitudes and personal information on a scale and depth that would have previously been difficult to access without substantial resources. However, as well as offering opportunities to social researchers, this medium also presents a significant range of challenges. Ethical issues are one much debated area where social scientists are having to reassess their longstanding modus operandi, given questions regarding access to personal data and ambiguities regarding its status and legitimate usage. In addition, the scale of data accessible and the possible skills required to collect and analyse it is also a critical issue, and is an area that, arguably, has received lesser attention. In its infancy, online research could be fairly rudimentary, emp...