PREPARING THE STARTUP ECOSYSTEM FOR BUILDING A NEW STARTUP BUSINESS DURING PANDEMIC: A SYSTEMATIC LITERATURE REVIEW

The success of the startup planning in the early stages of business development would make startup easier to achieve the business target and proceed to the next phase. This study aims to obtain information on each ecosystem element's role in the early stages of startup development. The literature review method was adopted by collecting the last ten years of journals. Forty-six primary journals were generated from filtering the journals with relevant topic issues. There were 17% of the evaluation type journals, 24% of validation journals and solutions, then 35% of experience journals. The Results are the ecosystem element's position at the startup growth stage in general. This knowledge could assist the founders' research in planning for startup market creation to mitigate startup failure rates in the first few years. Guidance on several topics that apply to further study also provides in this journal.