Buying Into Fair Trade: Culture, Morality, and Consumption

C o n t e n t sAcknowledgments vii1. A Taste of Life in the Nicaraguan Campo 12. "Just One Normal Coffee": Crafting Joe's Moral Reputation 313. "Buy More Coffee": Becoming a Promoter throughExtraordinary Experiences 554. "Who Are We Pillaging from This Time?": Managing Value Contradictions in Shopping 735. How to Appear Altruistic 956. The Great Recession and the Social Significance of Buyinginto Fair Trade 121Appendix: Research Methods 141Notes 155Bibliography 171Index 181About the Author 18