Effectiveness of short videos to enhance HACCP information for consumers

Amit Sharma,Victor Motta,Larry R. Martinez

Effectiveness of short videos to enhance HACCP information for consumers

2019

Amit Sharma
Victor Motta
Larry R. Martinez

ABSTRACTThe purpose of this study was to investigate the effectiveness of short videos to communicate food safety HACCP information associated with eating in foodservice establishments to consumers...

Keywords:

Marketing
Economics
Food safety

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