Modern Technology on Building Marketing 4.0: Impact on Customer Engagement

“Digital Marketing and Social Media are the two words of winning the market.” This chapter discusses the postulation that modern technologies are shifting in the new way of marketing to be thorough and rapidly will amend the conventional opus of the market. The aim of this chapter is to examine social media usage by the millennial generation and different digital marketing tools inducing engagement of millennials. It also emphasizes on determining the application opportunities of Marketing 4.0 with the support of Design, Direct, Develop, Interventions, Innovation, and Capabilities (D3I2C) model.