Co-design of a Prostate Cancer Serious Game for African Caribbean Men

Co-design is a process for creating interventions with representative participants of the target group. The co-design process ensures that the technologies are aligned with people's needs and removes the designer subjectivity. This paper discusses the co-design methodology and evaluation of the Pro-CEE serious game, an innovative intervention which is aimed to raise the awareness of prostate cancer among African Caribbean men. The serious game provides information and risk evaluation based on the user's profile and symptoms. Feedback from focus group evaluations of the serious game revealed that it is an effective tool which can potentially have positive impacts on changing user behaviour among those who are at high risk of prostate cancer and experience symptoms. The co-design approach adopted for the development of Pro-CEE ensured that an effective and culturally sensitive intervention was developed.