Context in Landscape Planning: Improving Conservation Outcomes by Identifying Social Values for a Flagship Species

Sustainable conservation planning depends on understanding local context including the way social values impact a landscape. Flamingos are used here as a flagship species to focus the social values of a broad range of people living in and working in the Camargue in France. A survey questionnaire (n = 87) was used to identify the range of ways in which people value the landscape and their perception of effectiveness of flamingo management strategies. Survey analysis was conducted through a multi-method approach, triangulating standard descriptive statistics, qualitative data analysis, and multivariate analysis applying numerical taxonomy. Applying numerical taxonomy allowed us to identify and define six social assemblages. Each assemblage had geographical characteristics with distinct values and perceptions in relation to management. The primary residence and geographic identity of the participants was defining, showing clear value differences from participants living in different parts of the delta. The participants most frequently agreed that flamingos contributed to the aesthetic, economic, biodiversity, and recreational values of the landscape. We show how identifying points of consensus and points in contest is necessary for navigating differences in values for conservation planning. This research shows the importance of the local social context in sustainably managing landscape change.