The Research on Factors Influencing Welfare Sharing Willingness of Financial Industry Employees Based on Wechat

In the era of knowledge economy, knowledge plays a vital role in the rapid economic growth. It is an important strategic resource and core competitiveness of modern enterprises. This study uses the S-O-R model as a conceptual framework to explore the willingness to share knowledge, and combines the rational behavior theory (TRA) and the S-O-R model. Through a questionnaire survey, the influence factors of the knowledge sharing willingness of the employees in the financial industry are discussed, and the knowledge sharing practice in the financial field is provided by the Internet. Learn to take care of it.