Tweeting an Ethos: Emergency Messaging, Social Media, and Teaching Technical Communication

The expanding use of social media such as Twitter has raised the stakes for teaching our students about individual and organizational ethoi. This article considers the role of organizations' Twitter feeds during emergency situations, particularly Hurricane Irene in 2011, to argue for a pedagogical model for helping students collaboratively code tweets to assess their rhetorical effects and to improve their own awareness and use of microblogging as a communication tool.