The Comparative Analysis of Gambling Media System in the Construction of a Large Technological System

This study was to analyze the gambling media system, one of important factors in horse racing industry. The purpose of this study is to show a vision in special field of horse racing industry, which is examined as comparative analysis on domestic and foreign gambling media system in terms of Large Technological Systems by Hughes(1987). This study approaches in two different viewpoints. First, this study is to conceptualize the subjects of study in Large Technological System. Second, this study is to show common factors and differences on domestic and foreign gambling media system through conceptualization. This paper shows vision and implications like faster decision-making by authority's direct operating, competitive content development, future policy in accordance with the international open-door policy and broadcasting convergence for the balanced development of horse industry through the gambling media system, analyzing reverse salient which is the barrier of domestic gambling media system from comparative study.