A fuzzy AHP approach to construct international hotel spa atmosphere evaluation model

Governments in all over the world put great efforts on promoting domestic leisure and tourist activities, which leads to the enhancement of market potential and opportunities. Among all hospitality businesses such as restaurants, clubs, recreational villa, spa and beauty salon, international hotels is generating most percentage of profit in this sector. International hotels not only provide basic equipment and intimate service, but also emphasize on extreme quality of atmosphere sensation for customers. This study utilizes a two-step method with Delphi in the first and fuzzy analytic hierarchy process (AHP) (FAHP) in the second phase. The first phase is to collect information and knowledge to construct an AHP hierarchy to evaluate hotel atmosphere. The second phase incorporates a FAHP method to integrate experts’ knowledge and calculate priorities of criteria. This research provides insights of international hotel atmosphere evaluation and directions for future development of hotel atmospheres for decision makers.