Chapter 6: “You’re not normal!”. Understanding the influences on behaviour

Once we have prioritised the behaviours we want to change, we can be tempted to jump straight to interventions, only to discover they haven’t worked as well as we would have hoped. In the end, our interventions might have targeted the wrong influences on behaviour based on some misplaced assumptions. In this chapter, which marks the beginning of the Deep Dive phase of the BWA Method, we introduce you to a practical synthesis of these influences on behaviour that will help remove the guesswork and misplaced assumptions of your behaviour change endeavours.