ISIS′ grammar of persuasion of hatred in the article ‘The Kafir's blood is halal for you, so shed it’ published in the Rumiyah magazine

Abstract This study is to reveal the types of mood and their speech function realizations in a text (an article) issued in Rumiyah magazine entitled ‘The Kafir's blood is halal for you, so shed it’. A discourse analysis with a qualitative approach is applied. The results of the analysis are then correlated with Kellermann and Cole's classification of compliance-gaining strategy to see the persuasion strategies applied. The results show that Rumiyah, in this text, mainly employs declarative mood to function as statements of opinion, statements of fact, and indirect directives. In terms of Kellermann and Cole's classification, the speech function realizations indicates six strategies of persuasion: The 'nature of situation' to deliver its opinions; the ‘authority appeal’ to present that the opinions and arguments come from very powerful sources; the ‘duty’ to show that hating and killing mushrikin (non-Muslims) is an honorable obligation of a Muslim; the 'logical empirical' to clarify and explain Allah's or the Prophet's words or statements; the 'assertion' to state forcefully an obligation or a prohibition of doing something; and the ‘moral appeal’ to get the readers' compliance by appealing to their moral standards. In this text, the statement of fact (TSSS technique) becomes the key element in persuading the readers.