До питання про відшкодування моральної шкоди за порушення прав споживачів

The article is devoted to the characterization of non-pecuniary damages for violation of consumer rights. The author focuses on the problematic issues of non-pecuniary damages for violation of consumer rights. Proposals for the improvement of the legal institution. Key words: consumer, consumer rights, moral damages, moral damages, amount of compensation for moral damage.