The market for person-controlled personal data with the Hub-of-all-Things (HAT)

This paper theorises personal data more fundamentally and exposes the vulnerability of organisation-controlled personal data. It then reports on the micro-economic model design of a new personal data exchange by designing and creating PPD or person-controlled personal data through a new technological artefact called the Hub-of-all-Things (HAT) and report the build and implementation of the mechanisms, coordination and incentive structures for PPD exchanges.