A distribution pattern of the place identity in Daehak-ro

This study intends to investigate the distribution pattern of place identity and to find the factors related to the place identity at various spots in Daehak-ro where has an inherent identity(the most famous cultural and art place in Seoul Korea). Thirty two subjects at each chosen location were randomly selected to respond to the question in the Cultural District: “To what extent does this locale represent the place identity of the Daehak-ro?” on a 10-point Likert scale. And the results of survey were used to map the place identity through Kriging interpolation mapping method. For the investigation of the variables related to the degree of place identity, types of building uses on the ground floor and behaviors at each locale in Daehak-ro were surveyed. The results of this study are as follows: First, five major zones were identified through the mapping of a distribution pattern of the place identity in Daehak-ro. Second, scatter plot analysis showed that cultural, food and commerce·business facilities play positive roles in providing the place identity in Daehak-ro. Lastly, diverse types of behaviors, in general, have observed at the spots with higher level of the place identity.