Persuasion and Specialised Discourse in a Changing World

Dontcheva-Navratilova discusses the contribution of the intercultural approach to the study of persuasion and points out that apart from outlining how two languages and cultures articulate persuasion across various contexts and genres, this book has also provided new insights into the relation between rhetorical organisation and language forms available for conveying meaning in a specific context. While highlighting the key role of the ethical persuasive appeal in specialised discourses, this chapter concludes that divergences in preference for specific persuasive language resources stem not only from differences across specialised discourses, genres and cultures, but also from cross-linguistic distinctions. Conceptualising persuasion as a dynamic and complex context-dependent process modelled by numerous language-internal and language-external factors, Dontcheva-Navratilova outlines new directions of research exploring the multimodal nature of persuasion.