Improove : diseño de servicios para motivar el progreso en la práctica de actividad física

The research stage of the project identified that people who measure physical activity with monitors or fitness trackers, trust calories as a motivator to exercise, and this does not correctly reflect energy expenditure as an indicator of progress. On the other hand, desertion in gyms is associated with a lack of results and the routine bores clients, causing them to leave in search of other activities. Finally, variability as a complement is necessary for a good performance in the physical activity carried out whenever it is oriented to specific objectives, without affecting the monitoring, accompaniment and progress of the user. The design problem was defined as how to motivate progress in gym clients, and the project solves it on one hand by measuring it objectively thanks to the power generated in physical activity and, on the other, promoting the concept of significant variability and thus avoid desertion. Both elements support the innovation of the project, since on the one hand the measurement of energy expenditure through power does not exist in the market and on the other, the concept of competition between gyms is challenged and a balance is established between variability and obtaining results. To achieve the objectives, Improove proposes first a mobile application to measure the power of the activities and keep track of progress, and second, providing the necessary variability to improve the user experience and keeping them oriented towards an objective associated with their core activity through alliances between different gyms identified and categorized by Improove. After the validation of the project elements, it was concluded that 1. it is possible to make the progress of gym clients visible and measurable objectively through the power generated and 2. It was not possible to measure the impact of Complementary activities as a contribution to progress and reducing dropout given the contingency of the COVID 19 health emergency and due to the time resources associated with the master's degree. Additionally, the measurement of fitness with power, the fitness value and the curve are still very technical and new concepts for the user, so it is necessary to simplify them and structure the co-creation session between all the gyms to transmit the importance of the project, elaborate the objectives of each discipline and gradually change the perception of competition between them.