World of WebCraft - Mashing up World of Warcraft and the Web

This short paper presents World of WebCraft, a set of tools which together allow players of the MMORPG World of Warcraft to generate photoblog-like Web representations of their in-game avatars. This is achieved by periodically logging information of the location of the avatar during the game, matching this information with in-game screenshots and then uploading them to Flickr, using machine-tags as annotations. Finally, an additional Web application uses the machinetagged pictures to generate the photoblog. The tools are implemented using a combination of Lua and Ruby (two scripting languages), as well as Objective-C.