Sense of Community and Trust in the Sharing Economy
2020
Property sharing is one of the most prominent examples of the rapidly expanding sharing economy.
Travelers around the world often opt to stay at a stranger’s apartment instead of any other tourism
accommodation. Trust is essential in this choice, because staying with, or taking in, strangers can
entail great risks. To create trust between users, sharing platforms often promote a sense of community. However, the relation between sense of community and trust in the sharing economy is still largely unknown. To investigate this relation, both hosts and guests of two sharing platforms, namely Airbnb and SabbaticalHomes, were surveyed. The findings indicate that sense of community indeed
enhances trust between users. Moreover, the evidence suggests that hosts have a stronger sense of
community than guests. Also, a significantly higher sense of community was found on the platform
where identification between users is higher. This study shows that affect for the community contributes to the understanding of trust in the sharing economy
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