Stakeholder analysis of the deliberation of an increase to the excise tax on sweetened beverages in Mexico

espanolObjetivo. Presentar los resultados de un analisis de grupos de interes para definir un mapa de los actores involucrados en la deliberacion de una propuesta para incrementar el impuesto a bebidas azucaradas (BA) en Mexico del 10 al 20% por litro. Material y metodos. Se reviso la literatura y se entrevisto a actores clave. El analisis del poder y posicion de los actores se realizo con el programa Policy maker. Resultados. Se identifico una amplia preocupacion por la epidemia de obesidad, pero poco consenso sobre como resolverla. Los investigadores y las Organizaciones No Gubernamentales (ONG) apoyan un incremento en el impuesto a las BA, mientras que los funcionarios gubernamentales y los representantes de la industria se oponen a dicha medida. Conclusion. Quienes apoyan un incremento al impuesto deben crear una coalicion que fuerce a los funcionarios gubernamentales a apoyar el aumento y confrontar exitosa-mente a la industria, la cual cuenta con una estrategia solida y recursos financieros abundantes para influir en la opinion publica y en los legisladores. EnglishObjective. To present the results of a stakeholder analysis used to construct a map of the actors involved in the delib-eration of a proposal to increase the tax on sugar-sweetened beverages (SSB) in Mexico from 10 to 20 percent per liter. Materials andmethods. A literature review and in-terviews to key actors were implemented. The analysis of the actors’ power and position was made using Policymaker. Results. There was concern for the obesity epidemic among all stakeholders, but little consensus on the way to solve it. Researchers and non-governmental organizations (NGO) support an increase in the tax on SSB, while government officials and industry representatives oppose this measure. Conclusion. Supporters of an increase to the tax on SSB need to build a coalition in order to force government officials to support this policy and successfully confront the soda industry, which has a solid opposing strategy and enormous financial resources to influence public opinion and congressmen.