The Representation of Alcohol Consumption in the Indiana Daily Student’s Coverage of the Little 500

College student alcohol consumption increases during student-­‐constructed holidays, leaving a lasting impact on campus culture and student experiences. To analyze the portrayal of alcohol consumption in college newspapers, this study examines the coverage of alcohol consumption in the Indiana Daily Student (IDS) during the Little 500 bicycle race at Indiana University. After a review of 10,738 IDS articles, the results provide student affairs practitioners with insights about student perceptions regarding risky behavior during student-­‐constructed holidays.