Design preferences and experience of older people's choice in fashion in Hong Kong

ABSTRACTIn recent decades, the contemporary generations of older people have exhibited a strong requirement for improved fashion products. The design preferences of older people on fashion clothing change with their physical and sociopsychological characteristics. Studies on fashion aiming to understand the needs and preferences of older people in the fashion market in relation to gender characteristics in Hong Kong are limited. This study generated invaluable data for understanding older people, aged 60–80 years, in Hong Kong in terms of their psychological factors, design preferences, and fashion experience regarding gender differences. Thus, design practitioners can apply the findings to create modern fashion for older people to meet the ever-changing needs of the market.