FEATURE PREFERENCES FOR ADVANCED TRAVELLER INFORMATION SYSTEMS BY UNITED STATES TOURISTS

The purpose of the study reported here was to better understand the information needs and preferences of tourists in the United States (US) in order to develop guidelines for designing Advanced Traveler Information Systems (ATIS) for the driving tourist. Data for the study included a review of the literature on the driving tourist and a nationwide questionnaire survey of nearly 1,400 adult US residents regarding their preferences for potential ATIS features. At the last three ISATA conferences, preliminary results from the study have been presented. The present paper presents final survey preference results for the following ATIS features: route guidance, services, destination attractions, and destination characteristics. A discussion of the relationship of these results to the development of ATIS for the driving tourist is included. For the covering abstract see ITRD E109380.