Plan de negocio para la elaboración de una empresa productora y comercializadora de un jabón para barba en Quito

The growing trends of the last 2 years in male personal care in Quito, it has encouraged the consumption of exclusive products for men. That is the reason for establishing a company responsible for producing and distributing beard soap in Quito. In the same way, consumer interest in the product has been shown and all the attributes required in the soap, that is why, the project searches to grant a product distinguished and an added value in order to create loyalty in the customer. The financial objective of the project is showing the viability of the company during the term of five years. The indicators that prove this are: NPV of $4.211,78 and an IRR of 20.90%, in the same way, the profitability of investor shows a NPV of $7.339,11 and an IRR de 38.85%.