Demand for sustainable office space in Poland: the results from a conjoint experiment in Krakow

Purpose – The purpose of this paper is to assess the demand and to estimate the willingness to pay for sustainable (certified) office space in Poland. Design/methodology/approach – Due to limited data on sustainable property performance in Poland, the research is based on stated-preference data. The main research tool is conjoint experiment, run on a sample of office tenants in Krakow. Findings – Highest utility for office tenants in Poland is linked to BREEAM certificate (highest willingness to pay for having BREEAM certified office space. Slightly lower propensity to pay was observed for LEED certificate. The lowest willingness to pay was estimated for DGNB certificate. One of possible explanations is connected to tenants awareness (BREEAM is the most common certificate in Poland). Research limitations/implications – The research results suggest increasing demand for sustainable office space in Poland, reflected by willingness to pay for sustainable office space. The main limitations of the research are...