Commercial nationalism and tourism: Selling new national stories to emerging markets

Nation branding and national imagery can be explored using a range of methodologies. The focus of this working paper is on how particular narratives are woven to tell (and sell) national stories. By deconstructing images of the nation, one can closely examine how national texts create key archival imagery that can promote tourism and events while at the same time, shaping national identity. The topic of commercial nationalism is interdisciplinary. It engages with a wide range of research areas including: tourism, events, hospitality, marketing, history and cultural studies. The complex relationship between commerce and the nation warrants further investigation.