Field trip as method: a rapid fieldwork approach

Understanding people's attitudes towards and uses of technology is an essential aspect of a successful design process. Ethnography is a proven method for acquiring this understanding. However, there are challenges to incorporating fieldwork, most notably the time factor, considered by some as the greatest barrier. This is especially true for many technology companies whose turn-around time from concept to design to implementation is accelerated. We propose a solution to the dilemma between acquiring the benefits of fieldwork with the compressed timescales of many technology projects by using focused field trips as a method for gaining rich insights into peoples' uses of and attitudes towards technologies in real-world settings. In a short amount of time (one or two days), field trips sensitize design teams to the priorities of stakeholder groups. We outline a systematic approach to incorporating field trips as a method for developing rich, qualitative insights using rapid qualitative studies.