A Review Paper to Comprehend Impulse Buying Behavior

Buying is often considered to be associated with need driven and demand focused, but over a period of time things had changed due to increasing consumerism. Also a thing that cannot be ignored is higher purchasing capacity backed by smart presentation of products by the organization. That not only affects the consumer thought process rather sensitizes the conscious and subconscious mind to follow what marketers had been fed, That only lead to very known unplanned buying behavior often termed as Impulse buying behavior. The present paper is an effort to understand the core concept of Impulse buying and tries to uncover the topic by examining literature and compiling the same to develop more clarity of the domain under study.