On Linguistic Landscape in Language Service at Da Li Ancient City, China

This study aims to research the language service of the linguistic landscape in Da Li ancient city, China. In order to achieve research goal, the research questions are put forward. (1) What kind of language service does the linguistic landscape provide in the study area? (2) How does the linguistic landscape provide the language service in the study area? The data sources are collected from most densely populated places with large population flow and the uncertain source of the people to make the study more reliability and validity. The methods of data collection mainly are observation and interview. The techniques of data analysis combined descriptive quantitative and qualitative analysis. The result showed that the linguistic landscape in Da Li mainly belongs to the text service, which took the language written on public signs as a carrier to implement language service. The linguistic landscape in the study area provides double-sided language service to both sign owners and readers.