Display apparatus and driving the display device

A display apparatus is comprised of an image signal analysis block (110) which analyzes an image signal and judges the type of an image on the basis of the analysis result, a function control block (120) which controls the value of the gain of the image signal in accordance with the type of the image, an image signal control unit (122) which controls the image signal on the basis of the gain controlled by the function control block (120), and a display panel (300) which is provided with a plurality of pixels that self-emit light corresponding to the image signal and which displays an image on the basis of the image signal adjusted by the image signal control unit (122).