Of trends and trend pyramids

This paper aims to contribute to the understanding of the concept of a trend and the discourse of trend analysis.,This paper concisely discusses the concept of trends, the value of trend analysis for strategic planning and hierarchical trend pyramids as a tool to scan and analyse trends.,The examples will be given of how specific mega, meso and micro trends are related within a hierarchic trend pyramid.,The tool of trend pyramids helps to structurally analyse and understand trends and developments. Such analysis and understanding are relevant for strategic foresight and scenario planning in leisure and tourism.,The literature on trend levels and pyramids is scarce and varies in interpretation. The aim of this paper is to integrate the various viewpoints into a useful instrument for the scanning and analysis of trends and developments.