Teaching business data analytics: creating data-savvy managers

This eBook includes a series of data analytics teaching and learning activities that are useful for various core business and management courses/modules as well as specialised data analytics modules. The learning outcomes of TeachBDA are twofold. For teachers: By using TeachBDA materials, teachers of business courses would be enabled to embed data analytics in their courses. For students: After using TeachBDA activities, students will experience applied data analytics in various business subject areas.