Does Too Much News on Social Media Discourage News Seeking? Mediating Role of News Efficacy Between Perceived News Overload and News Avoidance on Social Media:

Chang Sup Park

Does Too Much News on Social Media Discourage News Seeking? Mediating Role of News Efficacy Between Perceived News Overload and News Avoidance on Social Media:

2019

Chang Sup Park

Drawing upon Bandura’s self-efficacy theory, this study conceptualizes “social media news efficacy” and examines how news efficacy connects perceived news overload on social media to news avoidance...

Keywords:

Psychology
Advertising
Social media
social filtering

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