Corporate social performance of listed Indian banks: A comparative analysis

The main objective of this paper is to compare the corporate social performance (CSP) of listed Indian Banks for the year ended 31st March 2012. A Sample size of 12 listed public and private banks has been selected from CNX Bank Index of NSE. Corporate social performance score for sample banks has been calculated on the basis of corporate social responsibility activities performed in specific areas like Priority Sector lending, Environment Protection, Community Welfare, Education, Women Welfare, Farmers’ Welfare and Financial Literacy. The required data has been collected from the annual reports using ‘content analysis technique’. To statistical analysis the data, we have used T-test using the SPSS software. Statistical results indicate that there is no significant difference between the public and private sector banks with regard to corporate social performance though private banks scored more as compared to public banks. ICICI Bank score first position followed by HDFC Bank and Punjab National Bank. The significance of this study is that it uses a new perspective and dimension for performance measurement of banks in India and contributes to the existing body of knowledge in the Corporate Social Responsibility.