Saving “Little Sister”: A Test of the Effectiveness of Kinship Appeals in Conservation Marketing
2019
ABSTRACTConservation problems are increasing in number and severity worldwide, as is the need for contributions to fund potential remedies. For this reason, the use of marketing techniques that app...
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
69
References
2
Citations
NaN
KQI