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Unexpected-Framing Effect: Impact of Framing a Product Benefit As Unexpected on Product Desire
Unexpected-Framing Effect: Impact of Framing a Product Benefit As Unexpected on Product Desire
2018
Monica Wadhwa
Christine Kim
Amitava Chattopadhyay
Wenbo Wang
Keywords:
Framing (construction)
Framing effect
Advertising
Psychology
Correction
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